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Rising Interest Rates Shouldn’t Cool Apartment Community Sales

Even though The Fed has raised interest rates recently, investors will continue their aggressive pursuit of multifamily product in 2017. That was one of the points made by JVM Realty CEO Jay Madary in a Q&A with Multi-Housing News.

“Multifamily continues to get a lot of positive press, and strong resident demand from both Millennials and baby boomers remains,” Madary told MHN. “With available financing and rates where they are—even despite some recent upticks—it’s still a very exciting investment opportunity and one that offers returns not found elsewhere.”

Read MHN’s Q&A with Jay Madary.

Marketing in the Midwest: There’s No Single Magic Message

Mary Herrold, vice president of marketing and innovation at JVM, recently discussed apartment marketing in the Midwest with UNITS, the official publication of the National Apartment Association. Among her points: “it is never a one size fits all.”

Read “Listening to Leasing” in UNITS.

Airbnb: Not Right for the Multifamily Industry

In a recent guest piece for Multifamily Executive, JVM’s Mary Herrold laid out the reasons why apartment operators shouldn’t allow residents to rent out their units on Airbnb and other similar sites.

“Perhaps the most powerful reason allowing sublets through sites like Airbnb is a bad idea is very simple: Residents don’t like the concept,” she wrote.

Read Mary Herrold’s guest commentary for Multifamily Executive.

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